Trademarks are a big deal in wrestling, and WWE looks to take ownership whenever they can. However, their attempts to trademark the name “Keith Lee” look to have failed after Keith Lee filed to trademark his birth name for himself. WWE applied to the United States Patent and Trademark Office to trademark his name when he was part of NXT, but the law requires Lee to sign a consent form giving WWE permission. It now appears that Lee has not signed that consent and has instead filed his own application.
While it’s only speculation at this point as to why Lee has decided to go against WWE’s request, he may be thinking about his future away from WWE. When he signed with WWE in 2018, it was for three years, so unless he signed an extension when called up to Raw, he’d be a free agent in May 2021.
Upon his main roster callup in August, Lee received a push, and reportedly Vince McMahon told Randy Orton to make him a star. Now though, his push has somewhat stalled, and it’s understood that Vince McMahon hasn’t been happy with his ring work. This has led to him having twice-weekly training sessions with Drew Gulak and Adam Pearce to change his ring style.
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