A decade ago, WWE held a press conference revealing they had signed Luis Ignacio Urive Alvirde, a massive star in Mexico as Místico. With WWE under the name Sin Cara he was expected to become a worldwide star, but this obviously never transpired. One of the reasons for this was just over three months after debuting, he received a 30-day suspension for a wellness violation. While suspended, Jose Jorge Arriaga Rodriguez, who competed as Hunico, would wrestle under the mask in his place. He’d later take over the role of Sin Cara full-time once Urive left WWE in 2014, and his run as the character lasted until late 2019 when he was granted his release.
It was thought WWE was finished with the Sin Cara character. However, on October 21st, 2020, WWE filed two new trademarks for Sin Cara merchandise with the United States Patent and Trademark Office. The exact reason for this is still not known, but it could be they are looking to bring the gimmick back as they already hold the trademark on the name as a wrestling performer until 2023. Alternatively, they could be attempting to make sure neither of the wrestlers who previously wrestled under the mask attempt to cash in themselves.
WWE has, though, encountered an obstacle getting their trademark application approved. The issue is they’ve been informed they need to obtain written consent from the former Hunico, who last performed as the character and now competes under the name Cinta de Oro in Mexico. If they don’t manage to get this, their trademark application will be abandoned. This is becoming a frequently occurring problem for WWE, and they currently have an outstanding trademark application for the name Dean Ambrose, which requires AEW’s Jon Moxley cooperation.
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