Former ECW head honcho was made executive director of Raw in June 2019, essentially meaning he ran creative of the brand, although Vince McMahon did always have the final say. Now though, WWE has announced that he has been removed from that position and will be focusing solely on being a performer as he is currently Brock Lesnar’s advocate.
As the above tweet states, Bruce Prichard now leads creative for both Raw and SmackDown, having previously solely focused on the blue brand. This is possibly bad news for Aleister Black, Apollo Crews, Angel Garza, and Buddy Murphy, who were all known to be Heyman guys and were receiving pushes under him.
Prichard’s rise to the top of WWE is quite astounding, considering that in 2008 he was fired by Stephanie McMahon after bringing a gun to work. A decade later, he’d make his return as his former onscreen character, Brother Love on an episode of Raw, and not long after he’d bring a video version of his successful podcast to the WWE Network. Surprisingly, this eventually led to him joining the creative team in February 2019, and eight months down the line, he replaced Eric Bischoff as executive director of SmackDown.
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