Early PPV Numbers Indicate Double Or Nothing Was A Big Success For AEW

Early PPV Numbers Indicate Double Or Nothing Was A Big Success For AEW
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The Wrestling Observer Newsletter has reported that initial Double or Nothing PPV numbers from B/R Live (US) and FITE (international) were up at least 10% on February’s Revolution PPV. This would put the PPV second only to last year’s Double or Nothing in AEW’s all-time PPV figures. Exact numbers take time to be confirmed, but estimations of 115,000 to 120,000 buys will make everyone connected to AEW very happy.

The show was initially scheduled to take place at the MGM Grand Garden Arena in Nevada, but the COVID-19 pandemic sadly stopped that, and instead, the event took place at Daily’s Place and TIAA Bank Field in Jacksonville, Florida. This change resulted in the unique Stadium Stampede main event between Adam Page, Kenny Omega Matt Hardy, and The Young Bucks versus Chris Jericho, Sammy Guevara, Jake Hager, Santana, and Ortiz which captured fans imaginations. Also, the announcement of Mike Tyson’s involvement on the show will have helped persuade fans to purchase.

AEW has done a good job converting TV viewers into PPV customers during a time that WWE has taught fans that even the biggest of events are only worth $9.99. Even before the WWE Network existed, WWE’s then principal alternative TNA would rarely break 50,000 buys, and on some occasions, not even break 10,000 purchases even though their flagship show Impact regularly had over a million viewers.

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