While barely acknowledging anything to do with White Rabbit on television other than in the form of QR codes, the company is already selling merchandise on WWEShop.com for the gimmick. Apparently, WWE believes they can build hype for what is presumed to be Bray Wyatt’s return online, and the latest QR code displayed on Raw would continue to do that by sending fans to a webpage containing a new video.
Featured in his video are multiple past and present WWE stars edited into saying the phrases “Who K*lled The World?,” “You Did,” and “Feed Your Head.” And while this didn’t seemingly reveal anything new, inquisitive fans have noted that concealed within the source code of the webpage are the lines “No man is ever truly good” and “No man is ever truly evil,” which are lyrics from Malakai Black’s past WWE theme music.
Why WWE decided to insert lyrics from Black’s music isn’t clear. However, as he has already confirmed he is returning to AEW, it looks like a red herring inserted to mess with fans. And with plenty of time still to go between now and when the White Rabbit mystery is expected to conclude at Extreme Rules on October 8th, it wouldn’t be surprising if WWE attempts more of this.
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