Dwayne “The Rock” Johnson recently tweeted about the success of his superhero film, “Black Adam,” which was released on Oct. 21. The film is a spin-off to 2019’s “Shazam!” and the eleventh film in the DC Extended Universe.
“Waited to confirm with financiers before I shared this excellent #BlackAdam news – our film will PROFIT between $52M-$72M. Fact,” Johnson tweeted. “At almost $400M worldwide we are building our new franchise step by step (first Captain America did $370M) for the DC future.”
According to CBR.com, however, Warner Bros. executives claim that The Rock reportedly leaked inaccurate information about the movie’s profits.
According to Puck’s Matt Belloni, “several Warners executives” believe that “Team Dwayne Johnson” leaked information to Deadline about the profitability of ‘Black Adam’ as a way to counter previous reports that the DC film would lose the studio between $50 and $100 million. Belloni wrote that the supposedly leaked report was “filled with false assumptions” and stated that, in the long term, “nearly all movies of this size will ultimately pencil out after every window is exhausted over years and years.”
CBR.com wrote: “After almost seven weeks in theaters, the superhero film has garnered almost $400 million at the worldwide box office against a $195 budget. The initial report made by Variety stated that Black Adam cost at least an additional $80 million to market, as opposed to the original $100 million ad campaign that was planned before the onset of the C*VID-19 pandemic. With all of this combined, ‘Black Adam’ will struggle to break even, even taking into account ancillary revenue from home viewing and merchandising.”
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