The “Too Sweet” hand gesture symbolizes unity in pro wrestling and was initially used in WWE by The Kliq and spread to WCW when Nash, Hall, and Waltman switched promotions. Nash has stated he isn’t a fan of the name Too Sweet and refers to it himself as “Turkish Wolf.” In recent years, the Bullet Club has adopted it, and five days after a Bullet Club reunion of sorts on Dynamite, AEW has filed a trademark application for merchandise and entertainment services by a professional wrestler or wrestling group.
It remains to be seen whether AEW will secure the trademark, as WWE filed for the hand gesture in 2015 but would abandon it after encountering issues with a similar hand gesture. Pro Wrestling Tees also attempted to trademark the phrase themselves in 2017 but were denied by the USPTO.
Away from wrestling, the hand gesture is seen as troublesome as a Turkish far-right organization uses it. The group known as The Grey Wolves believes in an extreme form of nationalism and has been characterized by some as neo-fascists. The hand signal was banned in Austria in February 2019 because of them. Earlier this month, a Premier League soccer player caused controversy after using the hand gesture in goal celebration but claimed afterward to not knowing who the controversial group is.
