KISS’ long-running “End Of The Road” world tour finally came to a close last night at Madison Square Garden in New York. The show was broadcast on pay-per-view, and after the band left the stage, a virtual version of KISS performed “God Gave Rock And Roll To You.”
That virtual rendition was a precursor of what’s to come, as late Saturday night the band announced they will continue as digital avatars.
The KISS avatars were created by Industrial Light & Magic and were financed and produced by the Swedish company Pophouse Entertainment, the same compnay behind the successful “ABBA Voyage” show in London.
Pophouse Entertainment CEO Per Sundin said of the technology that KISS will be able to continue their legacy for “eternity.”
“KISS could have a concert in three cities in the same night across three different continents. That’s what you could do with this,” Sundin said.
KISS singer/guitarist Paul Stanley added: “People say, ‘Well, what are you gonna do when you stop?’ Well, the band will never stop. Because we don’t own the band. The fans own the band. The world owns the band. I mean, we’ve spent 50 years building it to this point. And by working with ILM and working with Pophouse, we’re all sharing this vision of taking KISS to a completely different level beyond being just a music band. And we’ve always thought of ourselves as more than just a music band.”
Simmons said: “We can be forever young and forever iconic by taking us to places we’ve never dreamed of before. The technology is going to make Paul jump higher than he’s ever done before.”
Simmons previously said that KISS would continue via a variety of other ventures including a KISS museum, KISS cruises, a new movie and a cartoon show.
KISS released a preview video highlighting the new avatar technology, and it can be viewed below.
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