Jorge Arias, who was recently released from WWE, appeared at AAA’s Guerra de Titanes event in Mexico, portraying his WWE character Sin Cara. He wore the mask, and the Sin Cara name was shown on screen. It was Arias’s first appearance in AAA since wrestling there under the name Incognito in 2015.
It was a cool surprise to fans in attendance, but there could be legal repercussions because Arias has a 90-day non-compete clause, and the Sin Cara trademark (see below) is owned by WWE in Mexico until 29th March 2021.
It’s possible Arias, and AAA feel WWE won’t care enough to sue, but if WWE does allow a wrestler to violate their non-complete clause and use a WWE trademark, it does set a precedent that could open the door for other wrestlers in the future.
We’ll have to wait and see if WWE sets their attorney Jerry McDevitt on them.
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