Gene Simmons Drops Details On KISS Museum In Las Vegas

Gene Simmons Drops Details On KISS Museum In Las Vegas
Original Photo Credit: Tilly antoine, CC BY-SA 4.0 , via Wikimedia Commons

Perhaps no band in history has been marketed more than KISS. There are literally tens of thousands of products that sport a version with a KISS logo on it, and the promotional machine propelling the Rock and Roll Hall of Famers is spearheaded by band co-founder, Gene Simmons. Now, the KISS bassist/singer is giving fans the opportunity to see this massive amount of merchandise at the KISS museum in Las Vegas. It is scheduled to open in March along with a 2,000 square-foot expansion of the KISS mini golf course and a 15,000-square-foot KISS themed space at the Rio Hotel & Casino.

“My personal collection is gonna be at the Rio hotel, and it’s gonna be a chance for all the fans to go up there and see close to ten thousand items — lyrics and things and guitars,” Simmons said. “No band has got this. We are the juggernaut of them all in licensing and merchandising. But instead of being in one of my big houses, the fans will be able to go there, see, look, touch, take photos. And there will be video screens in the back so you’ll be able to be up on stage with KISS, if you can imagine. And by the way, it’s also in the inside of the Kiss Mini Golf where you can play golf. And you can get married at the Kiss Chapel. We have a little person wearing my makeup and it looks like this: ‘Repeat after me: I was made for loving you.’ ‘I was made for loving you.’ ‘And then you were made for loving me.’ And they get married.”

KISS’ “End Of The Road” world tour will continue into 2022, and the KISS merchandising machine has KISS-branded items in major retailers including Nordstrom, Macy’s, Urban Outfitters, Hot Topic, Torrid, Tilly’s, Pacsun, Cotton On, Revolve, Nasty Gal, Princess Polly, Target, Walmart, Kohl’s and many more.

B.J. LISKO
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