There has been huge Metallica news this week with the band announcing a new album and tour as well as releasing the New Wave Of British Heavy Metal-inspired track, “Lux Æterna.” Metallica’s forthcoming album, “72 Seasons,” features 12-tracks clocking in at 77 minutes and is produced by Greg Feldman, James Hetfield and Lars Ulrich. The band’s first album since 2016’s “Hardwired… To Self-Destruct” is scheduled for release on April 14, 2023
Drummer Lars Ulrich told Howard Stern that the band had done “a one-eighty” in terms of licensing their music for use in other commercial ventures. Most notably, Metallica’s legendary track “Master Of Puppets” got a huge cultural bump from its inclusion in the Netflix series, “Stranger Things.”
“A couple of years ago, we started saying ‘yes’ to everything. Obviously, we’re all somewhat familiar with the Stranger Things phenomenon. But we got that in six, nine months ago, and said yes. They wanted to build this whole scene about ‘Master of Puppets.’ And we said of course. Then it came out over the summer. And it was just such a mindfuck to see how that became a phenomenon. We were so proud.”
“Who would’ve thought, 40 years later, that these songs could still have that impact?”
Another Metallica song, performed by Apocalyptica, is featured in the “Addams Family” inspired “Wednesday” from producer Tim Burton.
Hannah Davis—the Director of Creative Sync Licensing at QPrime Management, Metallica’s longtime management team — recently spoke about the licensing of “Master of Puppets” for use in “Stranger Things” and the possible long reach of sync licensing in the future.
“Sync has a unique power,” Davis said. “I sometimes think, as a viewer, you might have an emotional connection with a song because it is such an inspiring or emotive piece of music. When that song is paired with a scene where you are also invested in the plotline or the characters, it melds those two feelings together to create an even larger bond. And that, essentially, makes a new piece of art which brings new fans into the fold and energizes established fans too.”
James Hetfield explained the title of the band’s new album. “72 seasons. The first 18 years of our lives that form our true or false selves,” frontman/guitarist Hetfield said in a release. “The concept that we were told ‘who we are’ by our parents. A possible pigeonholing around what kind of personality we are.”
”I think the most interesting part of this is the continued study of those core beliefs and how it affects our perception of the world today. Much of our adult experience is reenactment or reaction to these childhood experiences. Prisoners of childhood or breaking free of those bondages we carry.”
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