Alexa Bliss fell under The Fiend’s spell last year, and once he went on hiatus following WrestleMania, she would continue her sinister character alone. However, she would add a demonic doll in the storyline from her childhood named Lilly to her gimmick. Naturally, fans online would mock the introduction of the toy, but the first batch of Lilly dolls made available on shop.wwe.com sold out almost immediately. Since then, some fans have been creating their own Lilly dolls, and a range of t-shirts and a poster have also been made put up for sale.
Over the past few months, Lilly has become more prominently featured on television and recently even comically winked at Doudrop during a recent episode of Raw, allowing Bliss to pin her startled opponent. However, while popular with kids and Alexa Bliss stans, the gimmick isn’t one for wrestling traditionalists.
It’s now been reported by Andrew Zarian of the Mat Men podcast, who regularly gets wrestling scoops, that merchandise sales for Lilly over SummerSlam weekend will determine the future of the character.
The merch sales this weekend will be the story when it comes to Lilly the winking doll… Merch sales will determine a lot this week according to my source.
Andrew ZarianMerchandise sales have always played a massive part in WWE’s business, and its known pushes have come and gone based on what the company is selling. With Lilly’s future said to be hanging in the balance, it will be interesting to see how big a part she plays in the match between Bliss and Eva Marie. One thing in Lilly’s favor is that WWE likely doesn’t need to pay anyone royalties, meaning all the money made goes to the company.
