The Royal Rumble saw Bray Wyatt and LA Knight face off in a terribly received Mtn Dew Pitch Black match, which was basically a glow-in-the-dark bout with Wyatt selling very little. Thankfully though, it was short, and now Dave Meltzer has reported in the Wrestling Observer Newsletter that the reason WWE put on the much-ridiculed match was that they were paid more than $1,000,000 by Pepsi, who owns the Mountain Dew brand.
Sponsorship revenue nearly tripled that of last year, but much of that came from the more than $1 million paid by Pepsi, which owns the Mountain Dew brand, in sponsoring the Pitched Black match.Dave Meltzer
WWE has already confirmed that they will have another sponsored match at WrestleMania 39. However, the specifics and which partner it will be with have yet to be confirmed. Nevertheless, while cringy to a certain degree, it is hard to criticize too much when such large sums of money are being offered. Therefore all that can be hoped is that we don’t see a repeat of the type of promotion Netflix’s Army of the Dead had, which had Performance Center talents have to dress up as zombies for a match between The Miz and Damian Priest.