Last month, it was announced that Logan Paul and KSI’s energy drink Prime would begin sponsoring WWE’s ring mats from WrestleMania 40, with their logo set to be prominently featured in the middle of the canvas. And now, just a few hours before night one of the event kicks off, a fan who got to their seat early has revealed the final design.
Sponsorship of ring mats and barriers has been standard in combat sports for many years, although WWE has always steered clear of this. The belief is Vince McMahon simply didn’t like the look; however, with him no longer involved in the company and TKO looking at ways to create extra revenue, it appears they’re here to stay despite fan backlash.
James is a pro wrestling blogger as well as the webmaster and YouTube manager for Chris Jericho & FOZZY.
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