As we always write, trademarks are a big deal in pro wrestling, and WWE will typically trademark everything they possibly can based on any usage having been burnt in the past. Now though, they may be the ones on the end of a cease and desist due to Liv Morgan’s new moniker “Queen of Extreme.” That is because Francine of ECW fame applied to trademark the term back in August 2022 and has expressed her unhappiness with WWE’s continued use of the name for Morgan on her podcast.
Whether I’m in this business another day or another 30 years from now, if I do conventions, I’m going to sign the Queen of Extreme Francine, and I’m going to get that trademark. And if they continue to use it, we’re going to file a cease and desist. And that’s it, because they would do it to me. It’s not me being bitter or, you know, trying to be a jerk about things. I’m trying to protect my brand and protect what I worked hard for.
FrancineFrancine is synonymous with the original ECW, where she was known as the “Queen of Extreme” and worked as a manager for multiple wrestlers between 1994 and 2001. Once ECW went out of business, she’d appear in TNA before working the independent circuit. Then WWE had the One Night Stand pay-per-view, and she’d appear during the main event, kicking Tommy Dreamer in the groin and fighting with Beulah. The event’s success resulted in WWE bringing ECW back as a new brand, and WWE offered Francine a contract.
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